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No. 364, January 2000

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American Companies in Japan


FOOD AND AGRICULTURAL PRODUCTS

The number-three pizza chain in the United States hopes to replicate its success in Japan. LITTLE CAESAR ENTERPRISES, INC. signed a franchise agreement with a new, Tokyo-based company to open 400 restaurants over the next three years. Four Little Caesars Pizza outlets already are in operation in Niigata prefecture; others are on the drawing board. The Detroit firm has 1,100 directly owned restaurants and 3,050 franchised outlets in the United States, plus 250 stores in 17 foreign countries, including Japan.

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