Japan-US Business Report Logo

No. 365, February 2000

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American Companies in Japan


TEXTILES AND APPAREL

CALVIN KLEIN, INC. has assumed control of its business in Japan. For the last five years, a company owned by ISETAN CO., LTD., MITSUI & CO., LTD., ONWARD KASHIYAMA CO., LTD. and the New York City design house worked with the nine firms licensed to make clothing and accessories sold under the Calvin Klein Collection, cK and cK Calvin Klein Jeans brand names and the companies that distributed these products. All of these relationships will remain in place. Calvin Klein apparently decided to change its management approach in Japan in order to boost sales. One of the things that its new Tokyo branch office will do is "clarify" existing Calvin Klein brand positioning. It also will be responsible for advertising and public relations in addition to dealing with licensees and distributors.

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