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No. 366, March 2000

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Japanese Companies in the US


More than a few Japanese multinationals experiment with different ways of doing business in the United States before introducing successful methods in Japan. The latest case in point is the decision by AN- RITSU CORP., a major maker of measuring instruments, particularly communications test equipment, to launch Internet sales in the United States this summer. Its Morgan Hill, California manufacturing and marketing subsidiary will be in charge of the $917,400 project, which involves construction of an intranet to transfer information on orders placed through the company's new home page to factories. Initially, test equipment for mobile communications equipment will be offered through the site. Anritsu sees Internet sales as key to boosting its affiliate's sales to $412.8 million in FY 2002, more than double projected FY 1999 revenues (see Japan-U.S. Business Report No. 360, September 1999, p. 8).

GOODMAN CO., LTD., one of Japan's major importers and wholesalers of medical equipment, will acquire INTELLA INTERVENTIONAL SYSTEMS, INC. in April. The Sunnyvale, California start-up makes a variety of interventional vascular products used in treating atherosclerotic lesions, including guide wires, balloon- on-a-wire systems, rapid exchange systems, over-the-wire systems and stent delivery systems. Goodman will pay roughly $10.5 million for Intella, which had sales of $7.2 million last year. The two firms have worked together on product development since 1996. Goodman, which is strongest in catheters, started selling Intella's products on an exclusive basis in the spring of 1998.

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