Japan-US Business Report LogoJapan-U.S. Business Report

No. 340, January 1998

Issue Index

 Japanese Companies in the US


MERCHANDISING

Although the California expansion of its T-Zone store concept is not occurring as quickly as anticipated, PC retailer ADO ELECTRONIC INDUSTRIAL CO., LTD. has opened a store in San Mateo. Like the first T-Zone outlet in Sunnyvale, the new location specializes in systems for customers who use languages other than English. The store is in a shopping center developed by JAPAN TRAVEL BUREAU, INC. and SANWA BANK, LTD. Ado plans to build the third T-Zone shop in northern California as well.

An exchange rate of ¥130=$1.00 was used in this report.
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