Japan-US Business Report LogoJapan-U.S. Business Report

No. 340, January 1998

Issue Index

 American Companies in Japan


PHOTO EQUIPMENT AND COPIERS

The APS-based Kodak Snap Kids Advantix disposable camera is on the market from EASTMAN KODAK CO.'s subsidiary. The flash-equipped one-time-use camera, which is similar to the Kodak Fun Saver Advantix sold in the United States, is priced at $12.30.

The local unit of EASTMAN KODAK CO. is marketing the Kodak Ektagraphic III A slide projector for people presenting slides in professional settings who want a machine with autofocus capability but not many added features and functions. Besides the autofocus feature, the $615 projector comes with the Kodak EC-1 remote control for forward and reverse slide changes.

A business version of the popular Print Club personalized photo sticker machine, codeveloped by ATLUS CO., LTD. and EASTMAN KODAK CO.'s subsidiary, is on sale. This $6,500 model, targeted at companies, restaurants and hotels rather than video arcades, shopping centers and grocery stores like the original machine, includes a Kodak digital camera that is connected with the screen monitor and the printer. After a person's picture is taken, he or she either selects a "frame" from those provided by Atlus or creates an original "frame" featuring a corporate logo or product name. The Print Club system then develops and prints a page with 16 stickers that can be used on business cards or in advertisements. A MARUBENI CORP. affiliate assembles the business version of the Print Club. Atlus expects to sell 3,000 units in the first year of marketing.

An exchange rate of ¥130=$1.00 was used in this report.
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