Japan-US Business Report LogoJapan-U.S. Business Report

No. 343, April 1998

Issue Index

Japanese Companies in the US


PHOTO EQUIPMENT AND COPIERS

PANASONIC CONSUMER ELECTRONICS CO., a U.S. marketing unit of MATSUSHITA ELECTRIC INDUSTRIAL CO., LTD., hopes to stand out in the increasingly crowded market for digital cameras by introducing in May a product that produces pictures closer in resolution to film-based photographs. Photos taken with the PV-DC1580 PalmCam digital camera are comprised of 1 million pixels thanks to a megapixel charge-coupled device like camcorders use. The camera's reusable, removable CompactFlash memory holds the equivalent of 152 images in standard resolution and 40 in high resolution. The pictures can be downloaded to a PC in one of three ways.

An exchange rate of ¥129=$1.00 was used in this report.
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