Japan-US Business Report LogoJapan-U.S. Business Report

No. 345, June 1998

Issue Index

American Companies in Japan


MERCHANDISING

Moving beyond its concept shop program, active outdoor apparel manufacturer COLUMBIA SPORTSWEAR CO. opened a retail outlet in Nagoya. The 1,200-square- foot store features a range of Columbia apparel and footwear for the entire family. The Portland, Oregon company, the leading seller of skiwear in the United States and one of the world's largest makers of outerwear, established a subsidiary in Tokyo last fall. Its merchandise has been available in Japan since 1975 (see Japan-U.S. Business Report No. 338, November 1997, p. 24). Columbia Sportswear currently has nine in- country concept shops.

A recently formed subsidiary will be in charge of the retail expansion of TULLY'S COFFEE CORP. in Japan. The Seattle specialty coffee company opened its first local outlet in Tokyo in August 1997 (see Japan-U.S. Business Report No. 336, September 1997, p. 14). Tully's subsidiary -- in which DANKEN'S GOURMET ICE CREAM CO., also headquartered in Seattle, is a partner along with a venture capital fund run by MITSUI & CO., LTD. and two other investors -- plans to open 10 stores by yearend and another 30 in 1999.

An exchange rate of ¥135=$1.00 was used in this report.
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