Japan-US Business Report LogoJapan-U.S. Business Report

No. 346, July 1998

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Japanese Companies in the US


The Viscotec system for digitally printing fabrics using up to 16.7 million colors is coming to the United States in late 1999. Developer SEIREN CO., LTD. has earmarked $21.4 million for plant construction. A final decision apparently has not been made on the facility's location. One possibility, though, is Cramerton, North Carolina, where the firm is a minority investor (20 percent) with J.P.S. TEXTILE GROUP in CRAMERTON AUTOMOTIVE PRODUCTS, L.P., a manufacturer of automotive textiles. Seiren has enlisted the help of E.I. DUPONT DE NEMOURS & CO., INC. in marketing Viscotec-printed fabrics to both clothing manufacturers and the automotive industry. The chemical giant also will supply ink to the Viscotec plant. By linking customers with the printing plant via computer-aided design and manufacturing terminals, the Viscotec system offers quick turnaround of customized batch lots of fabric. Seiren hopes to build the Viscotec technology into a $35.7 million business in the United States in 2001.

An exchange rate of ¥140=$1.00 was used in this report.

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