Japan-US Business Report LogoJapan-U.S. Business Report

No. 346, July 1998

Issue Index

American Companies in Japan


Designer Vivienne Tam's fall/winter collection for young women will be available in 12 stores this year through SANEI INTERNATIONAL CO., LTD., a sublicensee of ITOCHU CORP. The trader acquired a master license to import, manufacture and distribute the line in November 1997 from EAST WIND CODE LTD. after the New York City company terminated its original December 1996 licensing agreement with ORIZZONTI CO., LTD. Sanei International is projecting retail sales of $9.3 million in the first year and $21.4 million over three years for the Chinese-inspired Vivienne Tam line.

People serious about playing basketball have two new shoe options from the subsidiary of CONVERSE INC. Both products, which cost either $120 or $105 a pair, contain a new cushioning material in the sole and a gel-type shock absorber in the heel. They are claimed to give an integrated feeling between the foot and the shoe. Converse expects to sell 60,000 pairs of the two National Basketball Association-type shoes.

An exchange rate of ¥140=$1.00 was used in this report.

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