Already a force to be reckoned with in several areas of the U.S. copier market, CANON INC. has set its sights on several additional segments, including XEROX CORP.'s high-volume territory. Its ammunition there is the NP 9120, a 120-page-per-minute system for centralized corporate reproduction departments and similar duplicating environments. This $115,000 product had a mid-September release date. Canon's main push, however, is into the relatively new market for digital multifunctional products, or combination copiers/network printers. It previewed the GP600, a 60-ppm unit that will ship in the fourth quarter at a price around $30,000. Canon also introduced a 24-ppm color laser copier/printer, the CLC 2400, that lists for just under $50,000. In addition, the company announced its first branded network laser printers, the 17-ppm LBP-1760 and the 24-ppm LBP-2460. These machines put Canon in direct competition with HEWLETT-PACKARD CO., which gets most of the laser engines for its printers from the Japanese manufacturer. Despite its newcomer status in all but the color copier segment, Canon is predicting that the just introduced products and their follow-ons will generate an additional $1 billion in U.S. sales in 2000.
An exchange rate of ¥145=$1.00 was used in this report.