Japan-US Business Report LogoJapan-U.S. Business Report

No. 348, September 1998

Issue Index

Japanese Companies in the US


North Hollywood, California's INDUSTRIES WERTS, INC. has tied up with SAZABY INC., a designer of handbags and other personal accessories, to bring trendy West Coast-style clothes and other products to Japan. Tokyo- headquartered AMERICAN RAG CIE JAPAN, INC., in which the U.S. partner has a 20 percent stake, hopes to begin sales in October in the upscale Shinjuku area of the capital.

TOYS "R" US INC.'s subsidiary is the latest retailer in Japan to handle OSHKOSH B'GOSH, INC.'s clothing for infants, toddlers and children. The line now is available only at the in-store Babies "R" Us shop at the Toys "R" Us outlet in Sapporo. However, the big retailer plans to introduce the Oshkosh B'Gosh brand at its other Babies "R" Us shops across Japan. The clothing is priced between $20 and $35.

Sport shoe manufacturer CONVERSE, INC. sees children's footwear as a way to boost its business in Japan. The North Reading, Massachusetts company will roughly double to 27 the number of children's styles available for the spring/ summer 1999 season. With the broader selection, Converse believes that it can sell 500,000 pairs of children's shoes in 1999 versus an estimated 360,000 pairs this year, when products for kids are expected to represent about 8 percent of estimated total sales of 4.6 million pairs of shoes.

An exchange rate of ¥145=$1.00 was used in this report.

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