Shifting its marketing strategy to become a bigger player in the local market for digital cameras, EASTMAN KODAK CO. will develop models specifically for Japan rather than selling there the same digital cameras sold elsewhere around the world. Kodak digital cameras now are designed at corporate headquarters in Rochester, New York with input from the company's Yokohama research center. That facility will take on more of the design responsibility for mainstream models, although high-end products will continue to come out of Rochester.
POLAROID CORP. already has segmented the market for its instant cameras, introducing through its subsidiary the Japan-only Polaroid 637AF model targeted at young adults. It costs around $165.
An exchange rate of ¥121=$1.00 was used in this report.