Japan-US Business Report Logo

No. 350, November 1998

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American Companies in Japan


Los Angeles-headquartered THE OUTDOOR RECREATION GROUP, INC. has made MARUBENI FASHION PLANNING CORP. the master licensee for the Outdoor Products brand of outerwear, apparel, jeans, shoes, sunglasses, watches, camping equipment and other products. The Osaka company will be responsible for administering the 16 Outdoor Products sublicensing agreements that TORG has concluded over the last decade. The first products from the new arrangement will debut in the fall of 1999. Marubeni Fashion Planning believes that it can build Outdoor Products merchandise into a $24.8 million annual business after three years.

An exchange rate of ¥121=$1.00 was used in this report.

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