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No. 353, February 1999

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American Companies in Japan


The 30 dealerships that SATURN CORP. has established around the country hope that the company's innovative three-door SC2 coupe will give a much-needed lift to sales. The third door is located on the passenger side of the right-hand-drive car, which retains the same shape and sporty look of the two-door model. Equipped with a 1.9-liter engine and a five-speed transmission, the three-door SC2 coupe has a sticker price of $15,800, or just 3.5 percent more than the standard version.

CHRYSLER JAPAN SALES LTD. has released the 1999 right-hand- drive Jeep Cherokee sport-utility vehicle and the 1999 right-hand-drive Jeep Wrangler. The Sport version of the Cherokee goes for about $25,600, while the Limited model lists for $29,900. For its part, the new Wrangler has a suggested price of between $22,000 and $26,500.

With sales of Big Three-built vehicles still on the skids, manufacturers continue to look for ways to turn the situation around. ForFORD SALES JAPAN LTD., the local marketing arm of FORD MOTOR CO., one response is to open branches in Tokyo, Osaka and Nagoya. Among other jobs, these offices, each staffed by eight to 10 people, will tailor promotional campaigns for their sales territories.

Powertrain parts supplier FEDERAL-MOGUL CORP. has moved its subsidiary into a larger facility at the Technology Village Partnership industrial park in Yokohama. As part of the Southfield, Michigan manufacturer's strategy for providing better support to its Japanese automotive customers, the new offices will house in time a technology center for parts testing as well as R&D capabilities. The site also includes warehouse space to enable a quicker parts delivery response.

The Japan Defense Agency now has four state-of-the-art, 767- based AWACS (airborne warning and control system) aircraft in its fleet. The government ordered the four planes in 1993. Manufacturer BOEING CO. delivered the first two 767 AWACS in March 1998. AWACS aircraft are designed to provide airborne surveillance and command and control functions for tactical and air defense forces.

An exchange rate of ¥117=$1.00 was used in this report.aaaaaa

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