Japan-US Business Report Logo

No. 354, March 1999

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American Companies in Japan


FOOD AND AGRICULTURAL PRODUCTS

Country Morning Granola, a KELLOGG CO. cereal, is now available in Japan. AJINOMOTO CO., INC. is handling sales. An 8-ounce box costs about $3.45. Kellogg's subsidiary is aiming its promotional campaign at health- conscious women in their 20s and 30s.

From June, COCA-COLA CO.'s subsidiary will work with MEIJI MILK PRODUCTS CO., LTD. to make and market chilled Minute Maid juices. Minute Maid is a Coca-Cola brand. The pending partners believe that sales could total as much as $85.5 million in the first year. The American firm will devise the marketing strategy for the new products, while Meiji Milk will be in charge of production, distribution and sales. Some of Coca-Cola's 17 independent bottlers currently produce Minute Maid products in cans and bottles.

The only winery in downtown Los Angeles, SAN ANTONIO WINERY, is selling its value-oriented label, Kinderwood, through SAPPORO BREWERIES LTD. Kinderwood red and white wines are priced around $8.50 a bottle. The winery, which is better known for its Maddalena wines, hopes to sell 20,000 12-bottle cases in the first year of its tie-up with Sapporo.

ANHEUSER-BUSCH COS., INC.'s subsidiary is marketing Budweiser Fine Malt, an all-malt beer that has a 5.5 percent alcohol content. Brewed at the company's Los Angeles factory, Budweiser Fine Malt is available in 12-ounce cans and bottles for $1.85 each and in a 16-ounce can for about $2.35.

The first QUIZNO'S Classic Subs restaurant opened at the Yurakucho train station in Tokyo's Ginza area. Denver-based franchiser QUIZNO'S CORP. has projected that as many as 300 outlets could be opened in the next 10 years (see Japan-U.S. Business Report No. 349, October 1998, p. 17).

An exchange rate of ¥117=$1.00 was used in this report.aaaaaa

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