Japan-US Business Report Logo

No. 354, March 1999

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American Companies in Japan


TRANSPORTATION EQUIPMENT

Continuing the rollout of its 1999 right-hand-drive product line, CHRYSLER JAPAN SALES LTD. introduced the Plymouth Voyager. The LE version of the minivan has a manufacturer suggested retail price of $29,800, while the LX edition lists for $34,100. In line with recent practice, Chrysler Japan made no sales forecast for the Voyager.

For its part, FORD SALES JAPAN LTD. introduced the remodeled Lincoln Continental featuring a more powerful 4.6-liter, 279-horsepower engine and side-impact airbags. The marketing unit of FORD MOTOR CO. hopes to sell 300 of the 1999 Continental, which has a MSRP of $45,700. To help reach this goal, Ford is offering three years of free maintenance at its dealerships as well as round-the-clock road service.

An exchange rate of ¥117=$1.00 was used in this report.aaaaaa

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