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No. 353, February 1999

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Japanese Companies in the US


In an effort to stem the losses of its U.S. operations, SANYO SHOKAI LTD. will end later this spring a five-year arrangement with BURBERRYS LTD. under which SANYO FASHION HOUSE, INC. of New York City markets Burberrys-brand women's casual wear in the United States. Sales of the upscale label have been flat at the wholesale level at about $10 million a year. In the future, Sanyo Fashion House will focus on marketing Sanyo- brand coats, both imported and made by SANYO SEWING AMERICA, INC. in Oneonta, New York.

An exchange rate of ¥120=$1.00 was used in this report.

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