Japan-US Business Report Logo

No. 355, April 1999

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American Companies in Japan


PHOTO EQUIPMENT AND COPIERS

The latest addition to EASTMAN KODAK CO.'s subsidiary's lineup of digital cameras is the DC240 Zoom, which has a 1.3-million charge-coupled device. Described as easy to use, even by novice photographers, the camera lists for $625. .....To meet the varied needs of professional photographers, the marketing arm of EASTMAN KODAK CO. has introduced the first member of the EKTACHROME Professional E100 Film family. These daylight- balanced, color reversal films are said to produce clean but saturated colors and extremely fine grain. Kodak also is marketing an EKTA-CHROME color reversal film for the nonprofessional.

POLAROID CORP.'s subsidiary hopes to sell this year 500,000 of what it claims is the world's smallest instant camera. Codeveloped with toy maker TOMY CO., LTD., which has been selling it under its own brand name since May 1998, the camera measures just 1.7 x 5.1 x 1.6 inches. Together with a 12-exposure pack of film and batteries, the Polaroid Pocket Shot costs $27.50 with a black case and slightly more with a silver one.

An exchange rate of ¥120=$1.00 was used in this report.aaaaaa

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