Japan-US Business Report Logo

No. 355, April 1999

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American Companies in Japan


Attempting to extend its sales of children's wear to casual clothing from just sports apparel, REEBOK INTERNATIONAL LTD.'s subsidiary tied up with a Kyoto-based wholesaler that is strong in this area. Starting with fall/winter merchandise, Reebok will market two lines of T-shirts and other tops through GRACE CO., LTD. One line of clothing ranges in price from $16 to $24, while products in the other cost between $24 and $49. Reebok hopes the new distribution tie-up will produce annual revenues of $20.8 million after three years. Its children's sports apparel has been available at just a limited number of specialty stores.

An exchange rate of ¥120=$1.00 was used in this report.aaaaaa

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