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No. 357, June 1999

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American Companies in Japan


MERCHANDISING

Furniture discounter ROOMS TO GO INC. has opened its first freestanding store in Japan. Located in the Palette Town West shopping center in the Daiba area of Tokyo, the 30,100-square-foot showroom offers a selection of furniture for children as well as mainstream lines at prices 30 percent to 50 percent off list. Last summer, the Seffner, Florida company worked with JUSCO CO., LTD. to open a Rooms To Go Kids section in the big retailer's Sagamihara, Kanagawa prefecture store (see Japan-U.S. Business Report No. 346, July 1998, p. 28).

An exchange rate of ¥122=$1.00 was used in this report.aaaaaa

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