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No. 359, August 1999

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Japanese Companies in the US


CASIO COMPUTER CO., LTD. reorganized its U.S. operations, creating a holding company for its various marketing units and CASIO CORP. OF AMERICA, which is responsible for administration, personnel and financing for the sales subsidiaries. These include Dover, New Jersey-based CASIO, INC., a marketer of calculators, watches, electronic musical instruments and handheld computers; CASIO PHONE- MATE, INC. of Torrance, California, which sells telephone-related equipment; and CASIO MANUFACTURING CORP. of San Diego, California, which makes electronic musical instruments in Mexico.

By expanding its mail-order business and naming a distributor, MITSUBISHI MATERIALS CORP. believes that it can substantially build up sales of clay containing precious metals over the next five years. At the end of that period, PETROGLYPH INC. of Santa Cruz, California expects to be running 500 ceramics classes at which students use the clay. Mitsubishi Materials also will devote more resources to the mail order business in the hope of boosting revenues to $20.8 million in 2004.

All English-language sales and service literature for KOMATSU LTD.'s global operations will be produced by DATAKOM PUBLISHING CORP. Headquartered in Vernon Hills, Illinois with offices in Peoria, Illinois and Norcross, Georgia, DataKom is owned by KOMA-TSU AMERICA CORP. (80 percent) and KIP LTD. (20 percent), a wholly owned subsidiary of the world's second-largest supplier of construction and mining equipment. It will take over the technical literature resources of KOMATSU AMERICA INTERNATIONAL CO., the manufacturer and marketer of the Komatsu, Dresser and Galion lines of hydraulic excavators, wheel loaders, crawler bulldozers and motor graders; KOMATSU MINING SYSTEMS, INC., which produces and sells the Komatsu, Haulpak, Demag and Modular Mining lines; and KOMATSU UTILITY CORP., which markets Komatsu's backhoe loaders and compact excavators, wheel loaders and bulldozers. All of these companies are headquartered as well in Vernon Hills. DataKom also will be responsible for the creation and worldwide distribution of all English-language materials currently produced in Japan.

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