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No. 360, September 1999

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American Companies in Japan


ELECTRIC MACHINERY

For such handheld scanning applications as retail point of sale and in-store inventory, distributor AINIX CORP. released WELCH ALLYN, INC.'s IMAGETEAM 3800 bar code scanner. It uses linear imaging technology rather than more conventional CCD (charge-coupled device) or laser technology, combining a bright, sharp aiming line with high-resolution imaging to deliver what the Skaneateles Falls, New York manufacturer says is an exceptional reading performance. The IT3800, which operates from a tabletop holder in manual trigger mode or can be placed in an adjustable stand for automated operation, is priced from $790.

BOSE CORP. is making a major push to boost sales of its home theater audio systems, hoping to lift them within the current fiscal year to 30 percent of revenues from 20 percent or so. One key to this strategy is to reduce delivery times from the Japanese factory to which the premium speaker maker has consigned assembly of the systems. Another part is to increase imports of components from the United States. Bose also has boosted its advertising budget. One of the first home theater systems to benefit from the new push is a setup designed to produce movie theater-quality sound from standard two-track videotapes. To do this, Bose uses a digital-processing chip able to automatically differentiate between voices and other sounds and divide them among five speakers. Including speakers and amplifiers, the new home theater system costs $2,200.

An exchange rate of ¥113=$1.00 was used in this report.aaaaaa

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