Japan-US Business Report Logo

No. 360, September 1999

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American Companies in Japan


MERCHANDISING

Japan might be trapped in a nearly decade-long slump, but demand for fine jewelry and accessories apparently still is so strong that TIFFANY & CO. plans to inaugurate its 45th outlet in the country. The newest store, scheduled to open in early November, will be located in the Usui Department Store in Koriyama, Fukushima prefecture.

A LEVI STRAUSS & CO. trying to regain momentum in Japan is franchising its Original Levi's Store retailing concept. The first such outlet, which carries Levi's-brand jeans, shirts and the like targeted at teenagers and young adults, is located in the Harajuku section of Tokyo. In time, the San Francisco company could open franchise stores in Osaka and other major cities. Interestingly, none of the company's three directly owned stores are located in the capital. That could change, Levi Strauss says, if the franchised shop is a success.

An exchange rate of ¥113=$1.00 was used in this report.aaaaaa

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