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No. 361, October 1999

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American Companies in Japan


PHOTO EQUIPMENT AND COPIERS

Whatever marketing shortcomings might hinder EASTMAN KODAK CO.'s business in Japan, an inadequate product lineup is not one of them, at least in digital cameras. In late October, its subsidiary was scheduled to introduce yet another model. The higher-end DC290 Zoom Digital Camera generates photo-realistic pictures with its 2.3-million-pixel resolution and its autofocusing 3X zoom lens. A USB card reader for faster downloads is standard. For more versatile business applications, the DC290 Zoom incorporates San Jose, California-based FLASHPOINT TECHNOLOGY, INC.'s Digita Script for automating digital imaging tasks. .....EASTMAN KODAK CO.'s local unit has applied its digital camera expertise to a new use: taking pictures of accident scenes and sending the information to the appropriate authorities. The Mobile Adjuster MA-215 pairs the recently introduced DC215 Zoom Digital Camera (see Japan-U.S. Business Report No. 360, September 1999, p. 19) with a compact case that houses transmission equipment.

An exchange rate of ¥108=$1.00 was used in this report.

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